Gaming

Published on March 24th, 2017 | by Callib Carver

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Blizzard Says Goodbye To Battle.net

The recent update for Blizzard’s game launcher, Version 1.7, has seen the beginning of the end for Battle.net, Blizzard’s secondary account system, essentially. Something that they prefaced would be done away with late last year.

Already users have voiced various opinions on this change, from positive to negative. One user, Katorie, stating “I usually don’t post on these issues, but I would prefer a return to the old naming and logo for the “launcher”. The old logo fit square boxes well, was recognisable by almost everyone, and had a name that went back to the early 90s. I understand this was done for simplicity, and a more unified brand name, but trying to squeeze the word “Blizzard” on everything just looks awful.” A simple scroll through Blizzards feedback forum one can see some users aren’t taking kindly to the name change,

A simple scroll through Blizzards feedback forum one can see some users aren’t taking kindly to the name change and will continue to call it Battle.net. That the new “cramped” logo is to hard on the eyes, or they simply don’t like it. Some also stated they don’t understand why the game developer has made this change and feel it wasn’t needed.

“We’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net.” Blizzard wrote in a blog post on the World of Warcraft blog last year in September, “Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.”

Blizzard also said that Battle.net will continue to function as the central nervous system of their games. Which means it isn’t going away, not really. The URLs associated with the service, which launched in 1996 alongside the original Diablo game, are all still functioning. At this time it appears to simply be a rebranding effort.

What do you think about the change from Battle.net to Blizzard App? Let us know in the comments.

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About the Author

Callib Carver is the founder & editor of o7 Magazine. Having spent three years as a student journalist, focusing in photography & video, and working with several small publications, he now writes for his own publication, blog, and is an active freelancer in Washington state.


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